The campaign's goal was to focus on generating emotional relationships with customers and dealers while emphasising the brand through smart communication that shifts the conversation away from prices.
With the new warranty policy in place, the brand anticipates strengthening after-sales assistance for our consumers and, as a result, strengthening their trust in the brand and its goods.
Customer satisfaction with tractor after-sales care is greater when owners choose to have their tractor maintained at their own premises, as opposed to when they would have wanted but their dealer does not offer this door-step service option.